In preparation for our further expansion into the Middle East in 2019, Fiduchi has redesigned its logo to work in Arabic. Our Middle East Director Christopher Dungan commented:
Keeping true to our mantra of providing bespoke solutions for our clients, we felt it essential also to tailor our brand to work for clients in this region. We're not the first to do this, and it is possible to see other western companies who establish a presence in the area also design an Arabic translated logo.
The Fiduchi logo redesign was just one element of the marketing strategy to develop further how the business engages its clients. In addition to the logo redesign for Arabic speakers, Fiduchi has also translated some of its brochures and leaflets into Russian and Arabic which can be found on the website here: https://www.fiduchi.com/resources/literature. The next stage of the project is to also create language specific web pages on the Fiduchi website. These will be accessible through either a menu or will be used as direct links in international online campaigns. Tommy Fernandes, Head of Marketing commented:
These two languages and logo redesign mark the beginning of our global marketing campaigns, which will be tailored (as our services are) for clients and their advisors in international markets. We also have plans to include additional languages that we have identified as being important in supporting the delivery of our messaging to aid in the greater understanding of what makes Fiduchi different.
Fiduchi is confident that its new brand is strong and individual enough to be adaptable in its customisation for new markets. Ultimately, its part of its ethos to be Inspiring Independent and Trusted.